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A Comprehensive Guide to Digital Marketing Agencies and Services for B2B Marketers

As a B2B marketer, navigating the world of digital marketing agencies can be challenging. With an array of services, agency models, and pricing structures, it's essential to make the right choice for your business.

In this comprehensive guide, we'll cover everything you need to know about digital marketing agencies in Singapore and their services, from full-service to specialized agencies, comparing them to in-house and freelance options.

We'll also explore the digital marketing costs, strategies, KPIs and answer frequently asked questions to help you make an informed decision.

Navigating the World of Digital Marketing Agencies: Services and Specializations


Why Full-Service Digital Marketing Agencies are an All-In-One Solution for B2B Marketers

Full-service digital marketing agencies can provide a comprehensive set of services under one roof, including SEO, content marketing, social media management, and paid advertising. The advantages of this all-inclusive approach are immense: clearer communication channels, unified branding efforts and simpler project administration. For instance, having an integrated B2B content marketing agency working in tandem with other departments ensures that your overall objectives for the strategy remain consistent. A full-service agency is ideal for companies with different types of promotional needs which require combined solutions.

Finding Your Perfect Match: The Benefits of Specialist Digital Marketing Agencies for B2B Marketers


Specialist digital marketing agencies focus on specific areas of expertise, such as:

  • SEO agencies

  • Creative agencies

  • PR agencies

  • Advertising agencies

  • Content marketing agencies

  • Content development studios

  • Media agencies

These agencies excel in their niche, offering in-depth knowledge and specialized skill sets. Working with specialists ensures your marketing efforts are guided by experts who are up-to-date with the latest industry trends and best practices.


For example, a content agency in Singapore can help you create compelling content specifically tailored to the Singaporean or South-East Asian market, so called content localization. Choose a specialist agency if you have specific marketing needs or require expert guidance in a particular domain.

There are a range of other factors to consider such as cost, flexibility and control. Full-service agencies tend to be more expensive or require higher retainers. Smaller agencies may be able to provide a more personalized service allowing you more direct control over content and campaigns.

Identifying the Ideal B2B Content Agency: Expert Tips for B2B Marketers


Selecting the perfect content partner is essential for B2B marketers looking to produce top-notch content that captivates their target audience, boosts engagement, and supports their overarching marketing strategy.


There are several crucial factors that will help you make an informed decision:

  • Analyze your internal capabilities and resources

  • Weigh the pros and cons of content marketing agencies, content studios and freelance writers.

  • Choosing the most suitable option for your business based on your distinct needs and objectives.


Content creation partners can come in various forms, such as freelance writers, content studios, or boutique content marketing agencies. These partners primarily concentrate on content development, encompassing blog posts, whitepapers, thought leadership reports, insights articles, and more. Collaborating with a content creation partner with expertise in your specific industry or niche ensures your content is relevant, engaging, and in line with your B2B marketing goals.


While assessing your options, consider factors such as the range of services, industry knowledge, and the type of working relationship you desire. This will help you select a content creation partner that aligns with your business objectives and delivers optimal results for your B2B marketing campaigns.

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Agency Showdown: Full-Service vs. Specialist Digital Marketing Agencies for B2B

Full-Service Digital Marketing Agencies: Comprehensive Solutions for B2B Marketers


Full-service digital marketing agencies offer B2B marketers a comprehensive solution for their marketing requirements. They provide an extensive selection of services, such as SEO optimization, content creation, social media management, paid promotional campaigns, email outreach and website design. By hiring a full-service agency you can simplify your marketing efforts while achieving unified messaging across all channels.

The advantage of working with a full-service agency is that they have experienced teams equipped to manage complex multi-faceted projects. Their strategic guidance helps optimize the efficiency of each campaign to align it with your business objectives - making them an invaluable partner for any B2B marketer looking for an integrated approach to their advertising needs.

Specialist Digital Marketing Agencies: Targeted Expertise for B2B Marketers


On the other hand, specialist digital marketing agencies focus on specific areas of expertise, such as SEO, content marketing, or social media management. These agencies have in-depth knowledge of their niche, allowing them to deliver highly-targeted and effective marketing solutions tailored to your business needs.

Working with a specialist agency can be particularly beneficial if your B2B marketing strategy requires a focused approach or if you need expert guidance in a particular area. By partnering with a specialist agency, you can tap into their unique insights and expertise, ensuring that your marketing efforts are optimized for success.

Making the Right Choice for Your B2B Marketing Needs

When deciding between a full-service and specialist digital marketing agency, consider your B2B marketing goals, budget, and the specific services you require. If your marketing strategy involves multiple channels and requires a cohesive approach, a full-service agency may be the best fit. However, if you need specialized expertise in a particular area, a specialist agency can provide the targeted support you need.

Ultimately, the choice between a full-service and specialist digital marketing agency will depend on your unique business needs and objectives. By carefully evaluating your options and considering the pros and cons of each agency type, you can make an informed decision that will support your B2B marketing efforts and drive success for your business.

Exploring Alternatives to Digital Marketing Agencies: In-House Teams and Freelancers

In-house Teams: Pros, Cons, and When to Build

In-house marketing teams offer several advantages, such as intimate knowledge of your brand, streamlined communication, and the ability to pivot quickly. However, they can be costly to build and maintain and may lack the diverse skill sets offered by agencies. Build an in-house team if you require a high degree of control and have the resources to invest in long-term talent.

Freelancers: Pros, Cons, and When to Hire

Freelancers offer flexibility, cost-effectiveness, and specialized skills. They can be a great option for short-term projects or when you need to supplement your existing team. However, managing freelancers may require more oversight, and they may not be available for ongoing support. Hire freelancers when you have specific short-term needs or require specialized skills that your in-house team lacks.

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A B2B Marketer's Guide to the Singapore Digital Marketing Ecosystem

The Digital Marketing Landscape in Singapore


Singapore, with its population of around 5.7 million and thriving business environment, has seen significant growth in the digital marketing industry. The COVID-19 pandemic has accelerated digital adoption, leading to an increased demand for digital marketing services. We provide a rough estimation of digital marketing agencies in Singapore based on historical data and logical reasoning.

There are likely around 410-665 digital marketing agencies operating in Singapore, which can be categorized by size as follows:

  • MNC Digital Marketing Agencies (10-15): These large multinational agencies, such as Dentsu Aegis Network, Ogilvy, and WPP, have a presence in multiple countries and offer a wide range of services to clients across industries.

  • Medium-sized Agencies (100-150): These agencies typically operate within a single country or region and possess a more extensive client base compared to small/boutique agencies. They offer comprehensive digital marketing services to businesses in various sectors.

  • Small/Boutique Agencies (300-500): These specialized agencies cater to specific niches or offer unique services. With smaller teams and a limited client base, they provide tailored solutions to their clientele.

In recent years, Singapore has established itself as a leading APAC hub for marketing departments of both global and regional brands. Its highly educated workforce with fluency in English facilitates communication between international teams without any glitches. Being geographically near to other Southeast Asian countries, the nation's strong cultural and linguistic links make it an ideal place to understand different markets across the region.

With great air connectivity, Singapore provides easy access to nearby nations for meetings or events. The city-state also stands out due its stable political system and economic policies that contribute further towards making it attractive as an important center for multinational companies. 

Singapore's digital marketing scene continues developing rapidly, powered by its vibrant startup environment and growing focus on digital promotion among businesses worldwide. It has become a hub for marketing services and key base from where brands can effectively explore opportunities in the ever-changing landscape of Southeast Asia’s marketplaces

Unlocking the Power of Content Marketing in Singapore for B2B Businesses


Content marketing is an invaluable asset for B2B companies in Singapore, as it helps cultivate thought leadership, attract leads, and drive conversions. By collaborating with a Singapore-based content marketing agency, you can craft effective content that resonates with your target audience and produces tangible results.

For example, consider working together with a local content provider to develop a comprehensive content strategy and robust approach to content development - such as blogs articles, whitepapers or case studies outlining the success of nearby businesses. This locally informed strategy will enable you to stand out in the fiercely competitive Singaporean market while also drawing valuable prospects.

Digital Marketing Companies in Singapore


Singapore's digital marketing landscape offers an array of service providers that empower businesses with the tools they need connect and engage their customers online. These include:

  • Web design professionals who specialize in mobile app development and user experience; 

  • Online advertising consultants (internet marketing) focused on social media management, email campaigns, and more; 

  • Content marketers and content development specialists producing captivating content that drives brand recognition and boosts conversions;  

  • Lead generation experts aiding organizations acquire high-value leads through tailored strategies and data-driven approaches.

Online Marketing Singapore and Internet Marketing in Singapore


Online and internet marketing in Singapore encompass various tactics designed to help businesses reach their target audience online, such as SEO, content marketing, social media management, email marketing, and more. By leveraging these strategies, B2B marketers can effectively engage their audience, drive brand awareness, and generate leads. Additionally, working with a Singapore-based digital marketing expert can ensure your campaigns are tailored to the unique needs and preferences of the local market.

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Digital Marketing Strategies and Best Practices for B2B Success

Digital Marketing B2B Strategy

A comprehensive digital marketing B2B strategy is essential for businesses to generate leads, build brand awareness, and ultimately drive sales. To create an effective digital marketing strategy, it's crucial to understand how various components fit together and complement each other. By focusing on essential factors like measurement, iteration, creativity, scale and speed, consistent branding, and thought leadership, businesses can significantly enhance their digital marketing efforts.

Content Marketing: The Key to Building Trusted Relationships

Content marketing is the cornerstone of any B2B digital marketing strategy. By producing valuable, informative content such as blog posts, whitepapers, case studies, webinars, and infographics, businesses position themselves as thought leaders and industry experts, speaking directly to specialist, professional audiences.

​Social Marketing: Be Heard

Social media platforms like LinkedIn, Facebook, Twitter, and Instagram provide businesses with the opportunity to engage with their target audience directly. By sharing valuable content, asking questions, and participating in relevant discussions, businesses can foster relationships, increase brand awareness, and drive website traffic.

SEO: Generate In-bound Leads

Search engine optimization (SEO) involves optimizing your website and content to rank well in search engine results. A strong SEO strategy considers keyword research, on-page optimization, technical SEO, and link building. By improving search rankings, businesses can increase their visibility, drive organic traffic, and boost credibility.

​Email Marketing: Keep in Touch

Email marketing is an excellent tool for nurturing leads and fostering relationships with prospects. By segmenting your email list and delivering targeted, personalized email campaigns, businesses can keep their audience engaged and guide them through the sales funnel.

These components fit together and complement each other to create a cohesive and effective digital marketing strategy:

  • Content marketing and SEO go hand-in-hand, as high-quality content improves search engine rankings and attracts organic traffic. However, whilst similar, there are important differences in the nature of SEO content and lead generation content. SEO content is designed to be keyword rich and informative, it delivers answers to specific questions. In contrast, lead gen content is often longer form, has a point of view or perspective about relevant industry topics and trends.

  • Social media marketing amplifies the reach of your content, increasing the chances of it being discovered by your target audience. The content you produce needs to be tailored to the platforms algorithm and its audience.

  • Email marketing allows businesses to stay connected with their prospects, nurturing leads, and driving conversions. Email continues to be an important channel despite the prevalence of email filtering in inboxes. Whilst open rates have fallen, those that do, are more likely to engage with your branded content.

5 Tips for Creating a Winning Digital Marketing Strategy


The most important factors for success in a digital marketing B2B strategy include:

  • Measure and Iterate: Regularly analyze your digital marketing efforts using data and metrics to determine what's working and what isn't. Adjust your strategy accordingly to optimize results.

  • Creativity: Stand out from the competition by crafting unique, engaging content that captures your audience's attention and encourages sharing.

  • Scale and Speed: Utilize automation tools and platforms to streamline your digital marketing efforts, allowing you to scale your campaigns and react quickly to industry changes.

  • Consistent Brand: Ensure all your digital marketing efforts maintain a consistent brand voice and aesthetic, reinforcing your brand identity and making your business easily recognizable.

  • Thought Leadership and Expertise: Position your business as an industry leader by consistently producing high-quality content that showcases your knowledge and expertise, building trust with your audience and fostering brand loyalty.


By considering these factors and integrating various tactics into a cohesive digital marketing B2B strategy, businesses can effectively reach their target audience, generate leads, and drive sales.

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What's the Difference Between B2B and B2C Marketing?

What is B2B Marketing?

What is B2B Marketing

B2B (business-to-business) marketing refers to the process of promoting products or services to other businesses and organizations, focusing on meeting their specific needs and challenges.


B2B marketing often involves longer sales cycles, relationship-building, and targeting niche industries or job roles.

What is B2C Marketing

B2C (business-to-consumer) marketing, on the other hand, involves promoting products or services directly to individual consumers.

B2C marketing aims to create broad appeal, establish emotional connections, and encourage quick conversions. This approach prioritizes engaging storytelling, personalization, and customer experience to drive sales and brand loyalty

B2B and B2C Marketing Strategies: Targeting the Right Audience

B2B and B2C Marketing Strategies: Targeting the Right Audience
B2B marketing strategies target specific industries, job roles, or company sizes. These strategies require a deep understanding of the target audience's pain points, needs, and goals. B2B marketers often use account-based marketing (ABM) to identify and engage high-value prospects, leveraging targeted content, and personalized messaging to nurture relationships and demonstrate expertise.

In contrast, B2C marketing strategies generally aim to reach a broader audience. Audiences are segmented according to customer demographics, interests, and preferences. B2C marketers have to create content that appeals to a diverse range of consumers, eliciting emotional connections though engaging storytelling. 

Content Strategies: Creating Impactful Connections

In B2B marketing, content must be informative, insightful, and demonstrate industry expertise. Whitepapers, case studies, webinars, and thought leadership articles are common content formats in B2B marketing, allowing brands to showcase their knowledge, offer solutions, and build credibility with prospects. B2B content should also address specific industry challenges, trends, and best practices to position the brand as a trusted resource.

B2C content marketing, conversely, should be engaging, entertaining, and shareable. B2C marketers use blog posts, social media, videos, and interactive content to create emotional connections with consumers, inspire brand loyalty, and drive word-of-mouth referrals. The focus is on storytelling, humanizing the brand, and making it relatable to the target audience.

The Purchase Journey: Considered vs. Impulse Purchases

B2B purchases are often high-stakes decisions that involve long-term contracts, substantial investments, and multiple decision-makers. As a result, B2B buyers are more likely to engage in considered purchases, carefully evaluating options and potential vendors. B2B marketers must nurture leads throughout the lengthy sales cycle, providing valuable content and support at each stage of the buyer's journey.

B2C purchases, in contrast, are typically lower in value and complexity, making them more prone to impulse decisions. B2C marketers must capitalize on these opportunities by offering attractive promotions, easy-to-navigate e-commerce experiences, and streamlined checkout processes. The focus is on driving quick conversions and generating repeat customers.

Demonstrating Expertise: Establishing Trust and Credibility

In B2B marketing, expertise is vital for creating trust and credibility with potential prospects. To outshine the competition, companies must demonstrate their industry know-how, tackle complex challenges, and provide incisive advice and insights. Thought leadership and intelligent content are critical for building a robust reputation and long-term relationships with customers. 

When it comes to B2C marketing however, showcasing expertise is not always as essential as in the business world; consumers tend to focus more on product attributes, advantages of use, or the overall customer experience instead. Companies can still establish themselves as experts by providing helpful resources such as instructional materials or reviews that augment satisfaction levels among buyers. 

B2B and B2C require different strategies, content, and approaches to effectively target and engage their respective audiences. By understanding these key differences, marketers can create tailored campaigns that resonate with their target audience, generate leads, and drive conversions.

Mastering B2B Marketing: Strategies for Success

In the realm of business-to-business marketing, success hinges on understanding your target audience and catering to their specific needs. To establish long-lasting relationships and drive sales, B2B marketers must adopt targeted strategies that address the unique challenges and opportunities in this space.

Account-Based Marketing: Targeting High-Value Prospects

Account-based marketing (ABM) is a powerful B2B strategy that focuses on identifying and engaging high-value prospects. By concentrating resources on the most promising leads, marketers can craft personalized campaigns that resonate with their target audience, fostering trust and accelerating the sales process.

Thought Leadership: Building Credibility and Trust

Thought leadership is essential in B2B marketing. By providing valuable insights, expert opinions, and industry knowledge, marketers can position their brands as trusted authorities. Consistently delivering high-quality content helps build credibility and trust, laying the groundwork for long-term relationships and loyalty.

Nurturing Leads: Guiding Prospects Through the Sales Cycle

The B2B sales cycle is often lengthy and complex. As a result, nurturing leads is crucial. Marketers must provide valuable content and support at every stage of the buyer's journey, ensuring prospects are equipped with the information and resources they need to make informed decisions.

Winning B2C Marketing Tactics: Engage, Inspire, Convert

For business-to-consumer marketing, the focus is on creating broad appeal, connecting emotionally, and encouraging quick conversions. B2C marketers must employ captivating tactics that engage, inspire, and motivate consumers to choose their brands over the competition.

Personalization: Crafting Tailored Messages for Every Consumer

Personalization is key in B2C marketing. By understanding customer demographics, interests, and preferences, marketers can tailor messaging and promotions to different segments, increasing engagement and conversion rates. Personalized experiences make consumers feel valued and understood, fostering brand loyalty.

Emotional Storytelling: Connecting with Your Audience's Hearts

In B2C marketing, emotional storytelling is a powerful tool for forging deep connections with consumers. By crafting compelling narratives that evoke feelings, marketers can humanize their brands and make them relatable, encouraging consumers to share their experiences and advocate for the brand.

Omnichannel Marketing: Seamless Experiences Across Platforms

Omnichannel marketing ensures that consumers enjoy consistent, seamless experiences across all touchpoints. By integrating online and offline channels, B2C marketers can reach their audience wherever they are, driving engagement and maximizing conversion opportunities.

Content Creation: B2B vs. B2C

Content marketing is a vital component of both B2B and B2C strategies, but the approach and execution differ significantly.

Informative and Insightful: B2B Content That Delivers Value

In B2B marketing, content must be informative, insightful, and demonstrate industry expertise. Whitepapers, case studies, webinars, and thought leadership articles are common formats that showcase knowledge, offer solutions, and build credibility with prospects.

Entertaining and Shareable: B2C Content That Sparks Conversations

B2C content engaging, entertaining, and shareable. Blog posts, social media, videos, and interactive content create emotional connections with consumers, inspire brand loyalty, and drive word-of-mouth referrals. Storytelling is paramount, making the brand relatable and captivating.

Conversion Optimization: Streamlining the Purchase Journey

Optimizing the conversion process is crucial for both B2B and B2C marketers, but the tactics and goals differ depending on the audience and purchase complexity.

B2B Conversion Strategies: Navigating Complex Buying Decisions

B2B purchases often involve high-stakes decisions, long-term contracts, and multiple decision-makers. To facilitate these complex buying decisions, B2B marketers must provide comprehensive information, resources, and support throughout the sales cycle. By addressing prospects' concerns and questions, marketers can help guide them towards a favorable outcome.

B2C Conversion Tactics: Capturing Impulse Purchases and Repeat Business

B2C purchases, in contrast, tend to be lower in value and complexity, making them more susceptible to impulse decisions. B2C marketers must capitalize on these opportunities by offering attractive promotions, streamlined e-commerce experiences, and simplified checkout processes. The focus is on driving quick conversions and nurturing repeat customers to ensure long-term success.

Building Expertise: The Key to Long-Term Success

Demonstrating expertise is vital in both B2B and B2C marketing, although the importance and manifestation of expertise may vary.

Demonstrating Industry Knowledge: A Cornerstone of B2B Marketing

In B2B marketing, showcasing industry knowledge and addressing complex challenges are crucial for establishing trust and credibility. By providing valuable insights and solutions, marketers can position their brands as trusted authorities, laying the foundation for long-term relationships with clients.

Enhancing Customer Experience: B2C Brands That Go the Extra Mile

While expertise is still important in B2C marketing, it often takes a back seat to product features, benefits, and overall customer experience. Brands can demonstrate expertise by offering helpful resources, such as how-to guides, tutorials, and product reviews, that add value and enhance the customer journey.

To conclude, mastering B2B and B2C marketing requires an understanding of the distinct strategies, content, and approaches in each. B2B and B2C Marketers need to to effectively target and engage their respective audiences, on the platforms they use for relevant tasks and activities.


Recognizing and addressing these key differences allows marketers to create tailored campaigns that resonate with their target audience, generate leads, and drive conversions. Following these principles, businesses, whomever they are targeting, can ensure long-term success and growth in their respective markets.

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Demystifying Digital Marketing Agency Rates and Pricing Models for B2B Marketers

Factors Influencing Rates

Digital marketing agency rates can vary based on factors such as the agency's size, reputation, location, and the scope of services provided. Additionally, the complexity and duration of a project can impact the overall cost.

Common Pricing Models

Digital marketing agencies typically offer several pricing models, including:

  • Retainer: A monthly fee for ongoing services

  • Project-based: A fixed price for a specific project

  • Hourly: A rate based on the time spent on a project

The Pro's and Con's of Retainer-based Digital Marketing Services

Opting for a retainer-based model with a digital marketing agency can be beneficial when you require consistent, ongoing support for your marketing efforts. A retainer allows you to establish a long-term partnership with an agency, ensuring they become more familiar with your brand, goals, and target audience over time.


This familiarity can lead to better results, as the agency is better equipped to optimize their strategies and execution based on data and insights gathered throughout the engagement. Retainer-based models are particularly well-suited for services that demand continuous attention, such as SEO, social media management, content marketing, and email marketing.


Choosing to work with a company over a longer period of time means that you can develop stronger personal and working relationships with the individuals assisting your marketing efforts. In the realm of social media management and content marketing this is particularly important as it allows writers the opportunity to find and fine-tune your brand voice, something that is by its nature, an iterative process.

There are several pros and cons to consider when opting for a retainer-based model. The two key advantages are:

  1. A retainer ensures dedicated resources are allocated to your project, leading to a more proactive approach and better strategic planning.

  2. Allows for better budget management, as costs are more predictable over the long term.

However, there are drawbacks to retainer-based agreements:

  • They may not be as flexible as project-based contracts. If your marketing needs change significantly, you might find it challenging to adjust the scope of work without renegotiating the contract.

  • There's a risk of complacency, the agency might not push for continuous improvement or innovation once they have secured a retainer agreement.


To mitigate these risks, it's essential to establish clear performance metrics, maintain open communication channels, and periodically evaluate the agency's performance to ensure they continue to deliver value.

Tips for Negotiating Agency Contracts

To ensure you get the best value from your digital marketing agency, consider the following tips:​


Clearly define your goals and expectations


Request detailed proposals that outline the scope of work, deliverables, and timelines


Be open to negotiation and discuss alternative pricing models if necessary


Compare multiple agencies to understand the market rates and service offerings


Be open to negotiation and discuss alternative pricing models if necessary

The Complete Guide to Digital Marketing Pricing: How Much Should You Budget for Higher-Value Services? [Estimates]

NOTE: It is all but impossible to put a firm price on most digital marketing services. Pricing depends on an array of factors including size, services, level of client service and engagement, complexity, research time, and the size and reputation of the agency. That said, we have attempted to provide estimates for a range of digital marketing services.

It is also important to note that AI tools are fundamentally changing the value proposition of content. Low-value, generic blog posts are now virtually free to anyone with a ChatGPT connection. But that means they are free for everyone. As audiences become more discerning, B2B marketers will need to work harder to demonstrate their expertise and value. This will likely result in a realignment of marketing budgets towards higher-value services.

What is Cost of Social Media Management

  • Small to medium-sized businesses: SGD 1,500 - 3,500 per month (USD 1,125 - 2,625 per month)

  • Large enterprises: SGD 3,500 - 8,000 per month (USD 2,625 - 6,650 per month)

What is Cost of Content Marketing

  • Blog articles (500-1000 words): SGD 200 - 500 per article (USD 150 - 375 per article)

  • Researched B2B Article (1,500 words): SGD 750 - 3,000 per article (USD 562 - 2,490 per article)

  • Infographics: SGD 500 - 2,000 per infographic (USD 375 - 1,500 per infographic)

  • Video production: SGD 2,000 - 15,000 per video (USD 1,500 - 11,250 per video) depending on complexity and production quality

  • White Paper / Research Report (2,000-4,000 words): SGD 2,000-8,000 per report (USD 1,500-6,500 per report)

What is Cost of Search Engine Optimization (SEO)

  • Small to medium-sized businesses: SGD 750 - 2,500 per month (USD 562 - 2,125 per month)

  • Large enterprises: SGD 2,500 - 10,000 per month (USD 2,125 - 13,300 per month)

What is Cost of Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

  • Management fees: 15-30% of ad spend, with a minimum monthly fee of SGD 500 - 1,000 (USD 375 - 750)

  • Ad spend itself varies depending on the industry, competition and platform

What is Cost of Email Marketing

  • Small to medium-sized businesses: SGD 500 - 2,000 per month (USD 375 - 1,500 per month)

  • Large enterprises: SGD 2,000 - 5,000 per month (USD 1,500 - 3,750 per month)


What is Cost of Website Design & Development

  • Basic website: SGD 1,500 - 5,000 (USD 1,125 - 3,330)

  • Custom website: SGD 5,000 - 20,000+ (3,330 - 15,000+)

  • E-commerce website: SGD 5,000 - 50,000+ (USD 3,330 - 37,500+)

How Much Are Retainer-based Services

For businesses seeking reliable and effective service delivery, retainer-based models offer unparalleled advantages. These models are particularly well-suited for services that demand continuous attention, such as SEO, social media management, content marketing, and email marketing. However, it is important to note that retainer-based models may not be suitable for every business or situation. 

  • Small to medium-sized businesses: SGD 2,000 - 7,500 per month (USD 1,500 - 5,010 per month)

  • Large enterprises: SGD 7,500 - 25,000+ per month (USD 5,010 - 18,750+ per month)

Navigating Digital Marketing Pricing

Pricing for digital marketing services can vary greatly depending on the scope and complexity of the project, amount of involvement required and research time. Our estimates for social media management, content creation, SEO optimization, SEM/PPC campaigns, emailers, web design and retainer-based services provide a rough guide that businesses in Singapore should use as a reference when investing in these solutions. 

Nevertheless it is necessary to recognize that AI technologies are changing how value is perceived with regards to content; resulting in higher budgets assigned to more valuable services and less assigned to generic content production (SEO articles for example). B2B marketers must demonstrate their expertise by utilizing innovative strategies which offer exclusive advantages; especially through retainer models where reliable service delivery is key. Ultimately each business has its own needs and preferences so they must carefully decide what works best for them before making any financial commitment.

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Mastering the Art of Digital Marketing Metrics and KPIs:
A Comprehensive Guide

The Importance of KPIs in Digital Marketing

In the ever-evolving digital landscape, the astute marketer recognizes the power of key performance indicators (KPIs) in measuring the success of their campaigns. By setting clear goals and identifying relevant KPIs, businesses can track the efficacy of their marketing efforts and make informed decisions to optimize their strategies.

Monitoring and Adjusting KPIs for Maximum Impact

To ensure a data-driven approach, monitoring KPIs regularly is of paramount importance. This ongoing analysis reveals trends and patterns that inform optimization efforts, while a holistic view of data uncovers relationships between different metrics. Agility and adaptability are crucial in adjusting strategies as needed for maximum impact.

The AI Revolution in Content Creation

As AI continues to transform content creation, B2B marketers must demonstrate their expertise and value. This necessitates a realignment of marketing budgets towards higher-value services.

Content Marketing KPIs

Website Traffic

Measures the number of visitors to your website.

Time on Page

Measures the amount of time that visitors spend on a particular page.

Bounce Rate

Measures the percentage of visitors who leave your website after viewing only one page.

Social Shares

Measures the number of times your content is shared on social media platforms.

Conversion Rate

Measures the percentage of visitors who take a desired action on your website.

Cost per Lead

Measures the cost of acquiring a new lead through your content marketing efforts.

Subscriber Growth

Measures the rate at which your email subscriber list is growing.

Digital Marketing KPIs

Website Traffic

Measures the percentage of users who clicked on a link or ad compared to the total number of impressions served.

Cost per Click (CPC)

Measures the cost of each click on an ad or link.

Return on Investment (ROI)

Measures the financial return on your marketing investment.

Customer Acquisition Cost (CAC)

Measures the cost of acquiring a new customer through your marketing efforts.

Engagement Rate

Measures the percentage of users who engage with your content or social media posts.

Net Promoter Score (NPS)

Measures customer satisfaction and loyalty by asking customers to rate the likelihood that they would recommend your business to a friend or colleague.

Utilizing Tools and Data Sources for Informed Decisions

Employing tools and data sources like Google Analytics, Google Search Console, social media analytics tools, social listening tools, surveys, focus groups, customer feedback, and industry reports empowers businesses to make data-driven decisions in their digital marketing strategies.

SEO Tools for Optimization

SEO tools encompass keyword research, competitive research, on-page optimization, link building, and content marketing analysis, providing a comprehensive toolkit for businesses to optimize their online presence and performance.


Ultimately, the mastery of digital marketing metrics and KPIs hinges on setting clear goals, monitoring performance, and adapting strategies accordingly. By leveraging the wealth of tools and data sources available, businesses can optimize their campaigns for maximum impact, driving growth and success in the digital era.

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Your Digital Marketing Agency Questions Answered: Top FAQs for B2B Marketers

Q. How do I choose the right digital marketing agency for my B2B business?

A. Consider factors such as your marketing needs, budget, and the agency's expertise in your industry. Request proposals from multiple agencies, compare their offerings, and choose the one that aligns best with your goals and requirements.


Q. What services do digital marketing agencies typically offer?

A. Digital marketing agencies offer a variety of services, including SEO, content marketing, social media management, paid advertising, email marketing, web design, and more.

Q. How much do digital marketing agencies charge?

A. Agency rates vary based on factors such as the agency's size, reputation, location, and the scope of services provided. Pricing models include retainer, project-based, and hourly rates.

Q. How do I measure the success of my digital marketing efforts?

A. Set clear goals and key performance indicators (KPIs) for your digital marketing campaigns. Track these KPIs regularly and adjust your strategies as needed to optimize performance.

Q. What is the difference between a full-service and a specialist digital marketing agency?

A. A full-service agency offers a comprehensive suite of digital marketing services, while a specialist agency focuses on a specific area of expertise, such as SEO, content marketing, or social media management.

The Top 5 Lessons for Digital Marketers in 2023 and beyond!

Marketing is as much about art as it is about science. By combining creativity with data-driven insights, digital marketers can navigate the digital landscape of the 2020s and beyond. Here are our five key lessons for digital marketers in the 2020s and beyond!


Behavioral Science Matters

Understanding human behavior and psychology is crucial for marketers. Leveraging behavioral science principles, such as cognitive biases and heuristics, can help you craft more effective campaigns. Study your audience, and learn to nudge them in the right direction with the right messaging.


Focus on the Friction

In today's fast-paced digital world, reducing friction in the user experience is essential. The easier it is for users to interact with your brand, the more likely they are to convert. Prioritize usability, speed, and simplicity in your designs, and ensure that you are addressing any pain points that may exist.


Creativity is Still King

Technology and data are important, but don't underestimate the power of creativity. Embrace lateral thinking and strive to create campaigns that capture attention, evoke emotion, and tell a story. Remember, people are drawn to the remarkable, so focus on creating something memorable.


Test, Learn, Adapt

In the digital realm, you have the ability to test and measure the effectiveness of your campaigns in real-time. Use this to your advantage by experimenting with different strategies, tracking the results, and learning from the data. This iterative approach allows you to constantly improve and fine-tune your marketing efforts.


Privacy and Trust

With increasing concerns about data privacy and security, it's important to build trust with your audience. Be transparent about your data practices and respect user privacy. Show that you value their trust and demonstrate how you're using their data responsibly to improve their experience.

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Image by Mario Majer

B2B marketing has its own set of challenges and nuances. Our expert team share their top 5 lessons for B2B marketing in Singapore in 2023. And yes, one of them is about AI.

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