interpretive economics

SUMMARY
Salsify, a leading e-commerce technology provider, recently raised over $150 million in venture capital funding to expand its influence in the digital retail landscape. To cater to the unique needs of European markets, Salsify established DSI Europe, a dedicated platform aimed at providing brand leaders and executives with valuable insights into e-commerce and the digital shelf across major European countries.

Collaboration with Interpretive Economics:
DSI Europe partnered with Interpretive Economics, a respected research and consulting firm specializing in market trends and consumer behavior. Together, they created a series of executive briefings that explore the state of European retail and e-commerce. Each report focuses on a different European market, highlighting essential themes for brand leaders to consider when developing their digital strategies. The reports are grounded in original data and research conducted by Interpretive Economics.

Promoting the Executive Briefings

To promote the executive briefings and ensure their findings reached a wide audience, Steffan, a renowned expert in e-commerce and the lead researcher behind the reports, appeared on DSI Europe's podcast series. During the podcast, Steffan discussed the findings in depth, allowing listeners to gain a comprehensive understanding of the content and how it applies to their businesses.