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Home > Case Studies > Web Scraping & Natural Language Processing
WEB SCRAPING & Natural Language Processing
WEB DATA SCRAPING
NATURAL LANGUAGE PROCESSING
In this project with Current Asia, a B2B marketing agency, we developed a tool that combined web scraping and natural language processing (NLP) to analyse the content of more than 45,000 LinkedIn posts from 300 B2B companies.
The results of the analysis were presented in short report alongside 6 lessons for B2B content marketers on how to boost LinkedIn engagement.
In addition, an excel-based benchmark dashboard was created to allow for personalized reports to be shared with prospective clients.
Download the report here.
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