interpretive economics

SUMMARY
Salsify is an e-commerce technology provider. In order to support their direct marketing efforts in Europe, they approached Interpretive Economics to develop personalized content for leading brands on Amazon.

The goal of the project was to create a benchmark dashboard that could be shared with each company. This high-value, personalized content would be much more likely to generate leads and engagement.

To achieve this goal, Interpretive Economics scrapped the content from more than 100,000 Amazon product pages categorizing and scoring the resulting data using python. An automated excel-based dashboard was created allowing sales teams to quickly create reports for their target companies.